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iKnow Community: Scenario Thinking

Uploaded by Rafael Popper 3792 days ago   Number of pages: 192   File's language: English   Views: 2381

Practical Approaches to the Future.

This book presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience.

The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them – together with practical examples of their application.

GEORGE WRIGHT - Professor of Management at Durham Business School, University of Durham, UK. He has consulted and provided management development programmes on scenario thinking with organizations such as Bayer, HBoS, Thales, Scottish Power, Petronas, EADS, United Utilities, and local government in the UK and Australia. He has published on scenario thinking in international journals, including Futures, Technological Forecasting and Social Change, International Journal of Forecasting, and Organization Studies.

GEORGE CAIRNS - Head of School of Management at RMIT University, Australia. He has worked with scenario method and delivered workshops for organizations including National Air Traffic Services, South East England Development Agency, the Facility Management Association of Australia, and the Risk Management Institution of Australasia. He has contributed to a project exploring higher education futures for Romania, funded by the European Social Fund, and has published in international journals, including Technological Forecasting and Social Change and Futures.

George Wright,  George Cairns
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