In contemporary society, it is well recognised that public policy, corporate strategy and individual choice, and the way in which they are conducted, is becoming increasingly complex. Consequently, in the context of this rapid change and heightened uncertainty, a better and more versatile understanding of the future and the powerful forces influencing its evolution, is required to assist in policy formulation and decision making at every level across all sectors. In 2005, the Futures Academy, Dublin Institute of Technology, Ireland, produced a document Imagineering Ireland Future Scenarios for 2030 to demonstrate how scenario development can be used in Ireland to explore the opportunities and threats that lie ahead for the nation over the next few decades.