The 2008 financial crisis hit the global economy like a tornado. Even before its full impact was felt, Z_punkt had already kicked off the “Rethinking Business 2025” initiative. Strategic thinkers and decisionmakers from German core industries – among them trailblazers from BASF, Bosch, Deutsche Bahn, Deutsche Telekom, Fresenius, Henkel, RWE, and Volkswagen – met to debate the future. Their aim: To envision the postcrisis world in order to find points of reference for deve loping longterm strategy. Together with the participants, Z_punkt developed four scenarios for the global business environment until 2025.
