Issue (WIWE) status: Submitted, Unpublished

Weak Signal's progress: Advanced

This Weak Signal came from: 
European Commission Framework Programme for RTD

The theme/scheme related to this Weak Signal: 
Theme 8 - Socio-economic Sciences and the Humanities

The sub-theme that best relates to this Weak Signal: 
Blue Sky Research on emerging issues and other research economies

When did the Weak Signal manifest ? 
2005-now

Weak Signal's description: 

The successful creation of innovations is considered to be one of the key factors for companies to generate sustainable competitive advantages and corporate growth. But the exclusive focus on creating smashing new product innovations barely accounts for achieving these economic targets. Therefore more and more companies seek for new ways to enlarge the customer value and the related product success by enhancing products with suitable service innovations. The classic example is Apple´s iPod and the integration of comprehensive service offers by iTunes.