Issue (WIWE) status: Submitted, Unpublished

Weak Signal's progress: Advanced

This Weak Signal came from: 
Corporate Press

The source of this Weak Signal: 
BBC - http://www.bbc.co.uk/news/uk-england-london-12569011

When did the Weak Signal manifest ? 
2005-now

Weak Signal's description: 

Mrs Hiley, 35, said if adults realised how tasty breast milk was more new mothers would be encouraged to breastfeed. Each serving of Baby Gaga at Icecreamists costs £14. Mrs Hiley's milk was expressed on site and pasteurised before being churned with Madagascan vanilla pods and lemon zest.

Icecreamists founder Matt O'Connor placed an advert appealing for breast milk donations and believes his new recipe will be a success. "If it's good enough for our children, it's good enough for the rest of us," he said. "Some people will hear about it and go yuck - but actually it's pure organic, free-range and totally natural." Mrs Hiley, who gets £15 for every 10 ounces of milk she donates to the company, said it was a great "recession beater". "What's the harm in using my assets for a bit of extra cash?" she added. "I teach women how to get started on breastfeeding their babies. There's very little support for women and every little helps."