Putting the NO on InNOvation
Originally submitted by Vanessa Watkins
last updated by Rafael Popper
Weak Signal's progress: advanced
This Weak Signal came from:
European Commission Framework Programme for RTD
The theme/scheme related to this Weak Signal:
Theme 8 - Socio-economic Sciences and the Humanities
The sub-theme that best relates to this Weak Signal:
Blue Sky Research on emerging issues and other research economies
Weak Signal's description
In the beginning of 2009 the American cereals manufacturer Post came up with a new campaign under the tagline “Why we put the NO in Innovation.” By emphasizing the 100% natural ingredients and the fact that the product has not changed for centuries, Frank Duff – a fictional CEO – motivates his employees to be proud of the lack in progress and innovation their company and their product have shown over the years.
