Weak Signal's description 
Nowadays, we can notice the rise of successful women business owners who are called “lipstick entrepreneurs”. Indeed, the number of women setting up their own business has increased dramatically. The numbers of businesses run by women is set to double in the next decade and for instance, women will create over half of the 9.72 million new small business jobs expected to be created by 2018 in the US. The main reason is the lifestyle that is provided by creating its own business; flexible hours that permit having a good balance between professional and private life, ,freedom and being its own boss. Having its own business is also perceived as a job security. This phenomenon had been facilitated by the internet networking; women can create their micro-enterprises or work for home.