Wild Card's description 
Development of smart internet media technologies, which enable targeted supply of information to individual users according to their expressed preferences and unexpressed patterns of behaviour, together with development of pervasive personal smart space technologies, which are able to provide any user with his personalized information environment independently of time, space and at the moment used hardware or software platform, created the virtual world where each user has only the information which he wants to get – or in worse case which somebody else wishes to supply him. By means of purposefully slipped disinformation the hackers and lobbyists are able to influence big groups of users and to cause serious misunderstanding and conflicts in the society with pervasive impact.